Privacy Policy

Effective Date: March 5, 2026

Brothers Floor Covering (“Company,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information you share with us. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website, communicate with us, or interact with our services, including our AI-powered voice assistant.

By accessing or using our website, you consent to the practices described in this Privacy Policy.

Information We Collect

We may collect personal information that you voluntarily provide when interacting with our website, contacting us, or requesting services.

This information may include:

• Name
• Email address
• Phone number
• Mailing address
• Zip code
• Project or service details
• Messages submitted through forms
• Any other information you choose to provide

Information may be collected when you:

• Submit a contact form
• Request a flooring estimate
• Communicate with us by phone or email
• Interact with our AI voice assistant
• Sign up for updates or promotional communications

Providing personal information is voluntary, but certain services may require it in order for us to respond or assist you.

AI Voice Assistant and Automated Interactions

Our website may include an AI-powered voice assistant designed to help visitors obtain information about flooring products, services, and general inquiries.

When interacting with the AI voice assistant, the following information may be collected and processed:

• Voice recordings or audio input
• Transcriptions of voice conversations
• Questions or requests submitted during the interaction
• Contact information voluntarily provided during the conversation
• Device or browser information associated with the interaction

These interactions may be recorded and stored for purposes including:

• Providing accurate responses to inquiries
• Improving the performance and accuracy of the AI assistant
• Training and refining automated support systems
• Assisting our team in responding to service requests or follow-up questions

Some AI voice assistant services may be supported by third-party technology providers who process information on our behalf. These providers are required to maintain appropriate safeguards and only process information necessary to provide the service.

Users should avoid sharing sensitive personal information such as financial account numbers, Social Security numbers, or other confidential data while interacting with the AI voice assistant.

By using the AI voice assistant on this website, you acknowledge and consent to the recording, transcription, and processing of interactions as described in this Privacy Policy.

Automatically Collected Information

When you visit our website, certain information may automatically be collected through cookies, analytics tools, or server logs.

This information may include:

• IP address
• Browser type
• Device type
• Pages visited
• Time spent on pages
• Referring website addresses
• General geographic location

This information helps us analyze website performance, improve functionality, and enhance user experience.

How We Use Your Information

The information we collect may be used for the following purposes:

• Responding to inquiries and estimate requests
• Scheduling consultations or services
• Providing information about flooring products or services
• Communicating about projects or appointments
• Improving website functionality and customer experience
• Sending updates, promotions, or company news (when permitted)
• Analyzing website usage and performance
• Preventing fraud or unauthorized activity

We only collect and use information necessary to operate our business and provide services to our customers.

Cookies and Tracking Technologies

Our website may use cookies or similar technologies to enhance the browsing experience and collect information about how visitors use the website.

Cookies may be used to:

• Remember visitor preferences
• Improve website performance
• Analyze website traffic and behavior
• Support marketing and advertising efforts

Visitors may adjust their browser settings to refuse cookies or alert them when cookies are being used. Disabling cookies may affect certain features of the website.

Sharing and Disclosure of Information

Brothers Floor Covering does not sell or rent personal information to third parties.

Information may be shared in limited circumstances including:

• With trusted service providers who help operate our website or business
• With contractors or partners assisting with requested services
• With technology providers supporting analytics, hosting, or communication systems
• When required by law, regulation, or legal process
• To protect the rights, property, or safety of the Company or others

Third-party providers who receive information are required to maintain reasonable security safeguards and may only use information for the purposes necessary to perform their services.

Data Security

We implement reasonable administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, disclosure, or misuse.

Although we strive to protect your information, no internet transmission or storage system can be guaranteed to be completely secure.

Third-Party Websites

Our website may contain links to external websites or services operated by third parties. Brothers Floor Covering is not responsible for the privacy practices, content, or policies of these external sites.

Users should review the privacy policies of any third-party websites they visit.

Children’s Privacy

Our website and services are not intended for children under the age of 13. We do not knowingly collect personal information from children.

If we become aware that personal information from a child has been submitted, we will promptly remove it from our records.

Your Privacy Rights

Depending on applicable laws, you may have certain rights regarding your personal information, including:

• Requesting access to the personal information we maintain about you
• Requesting correction of inaccurate information
• Requesting deletion of personal information
• Opting out of certain communications

Requests related to your personal information may be submitted using the contact information provided below.

Updates to This Privacy Policy

Brothers Floor Covering may update this Privacy Policy from time to time to reflect changes in our business practices, technology, or legal obligations.

When updates are made, the revised policy will be posted on this page with the updated effective date.